00Bureau · Chapter 03

George Penston

Craft over process. Making things that ship.

Hi, I’m George. I’ve spent the last decade leading design at LinkedIn, Pinterest, and my startup Flite. Now I’m back in the work itself — closer to the craft, closer to the problem.

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Role: Principal Product Designer
Company: LinkedIn
Based: Bay Area, California
Also: Penston Studio (opens in new tab)

01Selected work

Games on LinkedIn

Bringing play to the world of work

LinkedIn Dark Mode

Seeing things in a different light

Velocity Video Ad Builder

Evolving video for a vertical world

Pinterest World’s Fair

A blueprint for ad innovation

Earlier work

02About

Turning big ideas into real products, and sweating the details that make them worth using.

Two decades of design leadership across LinkedIn, Pinterest, and my own startup — now back in the craft as an individual contributor, building with code-based AI tools and thinking about how design practice changes from here.

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