Flite.com
A site that evolved with Flite’s growth
Design, branding, IA, icon design, development
Flite 2015
Driving the vision, design, and strategy
I oversaw every aspect of the redesign, from site architecture and content strategy to interaction design and visual identity. The goal was to create more than just a marketing site—it needed to be a compelling and dynamic tool that clearly communicated Flite’s value to prospective customers.
I streamlined the messaging to make complex technology more accessible, introduced high-quality visuals and interactive elements to showcase Flite’s real-time creative capabilities, and refined the site’s navigation for an intuitive, engaging experience. The redesign also featured full-frame imagery and a bold visual system, reinforcing Flite’s position as a leader in creative ad management.
Impact & results
The redesigned Flite.com became a critical asset for marketing and sales, increasing engagement with brands and publishers. By aligning the website with the evolution of the product, it strengthened Flite’s market positioning and played a key role in its eventual acquisition by Snapchat.
Key takeaways
This project reinforced the importance of keeping marketing aligned with product growth—as Flite’s offerings advanced, its web presence had to reflect that evolution. Clarity in content and design matters—concise messaging and strong visuals made the site more effective. And a website should be a strategic tool, not just a showcase—Flite.com became an essential driver of business growth and industry credibility.